About Sage Haven Digital
We exist to grow the businesses that care for our parents
Sage Haven Digital was founded on a simple belief: the people who dedicate their lives to caring for the elderly deserve a marketing partner who is just as dedicated to their success — and just as committed to doing things the right way. We are the only agency that works exclusively in the senior care industry, and we only partner with providers who share our values.
Our Mission
Specialized expertise. Uncompromising standards.
Most digital marketing agencies treat senior care like any other client. They use the same playbooks, the same ad templates, and the same content strategies they use for restaurants and law firms. The result is mediocre performance — and a missed opportunity to do something that actually matters.
We built Sage Haven Digital differently. Our entire team has deep roots in the senior care industry. We understand the regulatory nuances, the emotional complexity of the buyer journey, and the referral networks that drive real growth in this space.
But more than that, we believe the families searching for care deserve to find the best providers — not just the ones with the biggest ad budgets. Our work is how we make that happen.
Our Values
What guides every decision we make
Compassion as a Filter
We only work with senior care providers who genuinely put their residents and clients first. Before we take on any new partner, we evaluate whether their values align with ours. This isn't just a business policy — it's a commitment to the elderly people whose families will find our clients through the work we do.
Transparency & Accountability
No vanity metrics. No hiding behind jargon. We report on the numbers that matter to your business — leads, conversions, and revenue — and we hold ourselves accountable to them. You'll always know exactly what we're doing and why.
Results-Driven Growth
Every strategy we build is designed with one goal: sustainable, measurable growth for your senior care business. We don't celebrate activity; we celebrate outcomes. Our clients stay with us because we deliver.
True Partnership
We don't just run campaigns and send reports. We become an extension of your team — attending your meetings, understanding your goals, and proactively identifying opportunities. Your growth is our growth.
Our Story
Nine years of focused growth
Founded with a focus exclusively on ethical in-home care agencies
Expanded to serve assisted living, memory care, and retirement communities
Launched proprietary senior care SEO methodology
Reached 100 active clients across 32 states
Launched The Senior Care Spotlight podcast
Surpassed $120M in revenue generated for clients
Our Team
Senior care experts, not generalists
Alexandra Rivera
Founder & CEO
Former VP of Marketing at a national home care franchise with 15 years of senior care industry experience. Founded Sage Haven Digital to give independent agencies access to enterprise-level marketing expertise — without having to compromise on values.
Marcus Thompson
Head of SEO & Content
Led SEO strategy for 3 of the top 10 senior care brands in the country. Specializes in local search domination and content strategies that drive organic lead flow for ethical providers.
Priya Patel
Director of Paid Media
Managed over $15M in senior care ad spend across Google and Meta. Expert in the emotional nuances of senior care advertising and what messaging genuinely resonates with families navigating difficult decisions.
James O'Brien
Head of Web Design
Designed and built over 80 senior care websites. Passionate about accessible, conversion-optimized design that builds trust with families — and reflects the true character of the providers we work with.