Our Services
Marketing built for
every type of senior care
I've spent over 20 years in digital marketing. I built Sage Haven Digital to focus all of that experience on one industry: senior care. Whether you run an in-home care agency, a residential care home, an assisted living facility, or a nursing home — if you're doing it right, I want to help families find you.
Be found when families need you most
SEO & Local Search Optimization
When a family is searching for 'home care near me' or 'assisted living in [city]', you need to be at the top. Our senior care SEO strategy combines technical optimization, local citation building, and content marketing to drive consistent organic growth.
What's Included
- Google Business Profile optimization
- Local citation building across 50+ directories
- Senior care keyword research & content strategy
- On-page and technical SEO audits
- Monthly ranking reports and analytics
Targeted campaigns that generate qualified leads
Paid Advertising (PPC & Social Ads)
We manage Google Ads, Meta Ads, and programmatic campaigns specifically for senior care providers. Our ad copy, targeting, and landing pages are built around the emotional journey of families making care decisions.
What's Included
- Google Search & Display campaigns
- Meta (Facebook/Instagram) lead generation ads
- Retargeting campaigns for warm prospects
- Senior care-specific ad copy and creative
- Weekly performance optimization
A website that earns trust and converts visitors
Website Design & Development
Your website is your most important marketing asset. We design and build high-converting websites for senior care providers that are fast, accessible, mobile-friendly, and optimized to turn visitors into inquiries.
What's Included
- Custom design tailored to your brand
- ADA/WCAG accessibility compliance
- Mobile-first, fast-loading performance
- Integrated contact forms and call tracking
- CMS so your team can update content easily
Earned reputations deserve to be seen
Reputation Management
We help ethical senior care providers get the visibility their reputation deserves. This service is built on a firm principle: we only work with organizations that have genuinely earned the trust of their residents and clients. We do not offer reputation management to businesses facing legitimate complaints about the quality or compassion of their care — because no marketing strategy should be used to obscure real harm to vulnerable people.
If your team shows up every day with integrity, we will make sure the world knows it. We amplify what is already true about you — and we help families find you above those who don't share your standards.
What's Included
- Ethical review generation from real, satisfied clients and families
- Presence management across Google, Caring.com, and SeniorAdvisor
- Thoughtful, human response templates for all feedback
- Monitoring across 20+ senior care review platforms
- Reputation score reporting and competitive benchmarking
Build community and stay top-of-mind
Social Media Marketing
Social media for senior care is about building trust, not going viral. We create authentic content that resonates with families, showcases your caregivers, and keeps your agency top-of-mind with referral partners.
What's Included
- Content calendar and monthly planning
- Caregiver spotlight and client story posts
- Community engagement and comment management
- LinkedIn strategy for B2B referral partners
- Monthly analytics and performance review
Thought leadership that drives organic growth
Content Marketing & Video
Educational blog posts, video testimonials, and downloadable guides that position your agency as the trusted authority in your market. Content that ranks on Google and builds confidence with prospective clients.
What's Included
- Monthly blog posts optimized for search
- Video testimonial production guidance
- Downloadable guides and lead magnets
- Email newsletter content
- YouTube channel optimization
Nurture leads until they're ready to become clients
Email Marketing & Automation
Most families take weeks or months to make a care decision. Our email nurture sequences keep your agency in front of prospects throughout their decision journey, so you're the first call they make.
What's Included
- Lead nurture email sequences
- Monthly newsletter to referral partners
- Automated follow-up workflows
- Segmentation by care type and geography
- Open rate and conversion tracking
How We Work
The Sage Haven Digital process
Discovery Call
We start with a conversation. I want to understand your business, your market, and whether we're a good fit for each other.
Free Marketing Audit
I'll review your current digital presence — your website, local search rankings, reviews, and ad spend — and tell you honestly where the gaps are.
Custom Growth Plan
You'll receive a clear, prioritized plan built around your specific type of senior care business, your market, and your goals.
Execution & Results
We get to work. I keep you informed with regular reporting on the numbers that actually matter: leads, inquiries, and occupancy.